I cut my teeth as a product marketing leader for Oracle Applications in the mid 90s. I've since been founder/CEO or marketing exec at 8 B2B SaaS startups. Those startups have produced 6 exits, including 3 public company acquisitions, a $1B IPO, and an $11B Secondary. I have developed and executed dozens of product stories over that time.
After 30+ years as an operator, I now focus on what I love most: Helping startups optimize their product story development and go-to-market execution to accelerate pipeline and revenue.
As VP of Product Marketing, I helped scale a Sutter Hill-backed enterprise software startup from $0 to $100M+ in ARR and an IPO in 2 years from first customer. I led the prospectus and roadshow development processes for our $1B IPO and an $11B Secondary shortly after. I managed financial analyst relations with our CEO and CFO to drive institutional investor interest and deliver an 11x increase in market cap in our first 6 months of trading.
As founder/CEO, I built a B2B SaaS business from concept to $10M in ARR and $7M EBIT over 4 years. I identified the business need, raised $150K from 6 angels, co-led product development, established product-market fit, scaled sales, and negotiated a $MM exit to a public company. We were Yelp a year before Yelp arrived on the scene.
My marketing experience spans every aspect of product marketing, demand generation, sales enablement, and marketing communications.
I've held leadership positions with early-stage startups through F50 public companies in the SMB and Enterprise Software spaces.