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Pipeline & Revenue ROI Calculator

Calculate the impact of an optimized product story and go-to-market delivery on pipeline and revenue for your B2B SaaS business.

A better product story drives better demand generation programs which drives more qualified opportunities — hence more pipeline. A better product story also drives better sales training and tools which drives higher close rates which drives more closed-won opportunities — hence more revenue.


Current Pipeline ($)
Current Monthly Close Rate (%)
Est. Increase in Pipeline (%)
Est. Increase in Monthly Close Rate (%)



Current MRR:
Incremental Pipeline:
Incremental MRR:
Annualized Incremental MRR (rule of 78):


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